Outdoor seating has become a significant factor in attracting customers to restaurants, especially for unique cultural experiences like tongba tasting. Tongba, a traditional Himalayan millet-based alcoholic beverage, is often enjoyed in social settings, making the ambiance crucial for its consumption.

Research suggests that outdoor seating enhances the overall dining experience by offering a relaxed, open-air environment. For tongba tasting, this setting aligns perfectly with its communal and festive nature. Patrons are more likely to visit restaurants with outdoor spaces, as it allows them to enjoy the drink in a natural, unhurried atmosphere.

Moreover, outdoor seating caters to the growing preference for al fresco dining, particularly post-pandemic, where customers prioritize safety and comfort. Restaurants with well-designed outdoor areas often see higher footfall, as they provide a visually appealing and Instagram-worthy backdrop, further boosting word-of-mouth marketing.

In conclusion, outdoor seating not only elevates the tongba tasting experience but also plays a pivotal role in increasing restaurant attendance by meeting modern diners' expectations for ambiance and social interaction.